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Enabling artists to reach their creative dreams and be happy.

Mission: We give our artists the space to be creative by serving their day-to-day needs and supporting their long-term strategic visions.

At Aware, we believe in the power of artist voices to impact their communities. From our perspective, there are two major barriers an artist faces in fulfilling their creative dreams: cutting through the noise of hundreds of thousands of fellow musicians working in parallel, and an element of stress and distraction from a number of sources. That’s why we aim to support emerging and established artists by (1) amplifying the voices of underrepresented, unique talent and (2) working in partnership to build careers so artists can maximize their creative energy. Through trust and focused communication, we rally behind artists’ creative visions with strategy-driven mindsets in tow.


Gregg Latterman

Founder, Aware Records

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